The Tragically Hip buy into the medical cannabis market


Published:

Image: Facebook

Many Canadian musicians have flocked to the craft beer market to get their names splashed across IPAs from sea to shining sea, but the Tragically Hip have gone one step further announcing on the band's website a bold new partnership with a Canadian medical marijuana company.

"The company is called Newstrike and, after much discussion and assessment on our part, we've decided that this company — and the many creative people in it — are a perfect fit for The Hip," the band's statement read. "Medicinal cannabis is legal in Canada, and it already greatly benefits the health and well being of many of our fellow Canadians."

Newstrike, a publicly traded company based in Brantford, Ont, is one of 45 licensed producers of medical cannabis in the country. 

"The members of the Tragically Hip are known to a generation of Canadians as artists that have never wavered in their commitment to quality and integrity," said Newstrike CEO Jay Wilgar in a news release. "As investors, they will apply those same principles to Newstrike. I am proud, humbled and honoured that they chose to partner with and invest in us."

The news release goes on to state that the band will be "active stakeholders in the evolution of the company," according to Newstrike spokesperson Allan Rewak that definitely does not mean an "Ahead by a Century," marijuana strain. 

"They are significant investors, one of the largest, not the largest, and they believe in us and our plan and that drew them to us," said Rewak, who explained that the band will have a hand in planning, development and the strategic direction of the company. "They have no interest in being our Joe Camel, and that's just fine as we are not interested in them being that.

Edit Module

Join the conversation and have your say by commenting below. Our comment system uses a Facebook plugin. Please note that you'll have to turn off some ad-blockers in order to see the comments.

Edit Module

Ron Johnson is the editor of Post City Magazines. Follow him on Twitter @TheRonJohnson.

Edit ModuleShow Tags

You may also like...

Passionate songs of protest and peace with Buffy Sainte-Marie

Passionate songs of protest and peace with Buffy Sainte-Marie

Buffy Sainte-Marie has been singing songs of protest, peace and understanding for more than a half century. She’s inspired or woken up countless people along the way. Who better to speak with to kick off our issue highlighting inspiring women?
Posted 18 hours ago
Too Close to Call: This town’s merriest misers

Too Close to Call: This town’s merriest misers

We’re pitting Soulpepper Scrooge against Ross Petty’s Scrooge in a battle of Toronto’s two premiere Christmas Carol productions. Who’s got the biggest, baddest ‘Bah! Humbug’ in town? Find out.
Posted 19 hours ago
Extortionist targets Leaside realtor

Extortionist targets Leaside realtor

Leaside resident and realtor Patrick Rocca said he has received multiple emails threatening to ruin his reputation and that of his family, unless he hands over $250,000. The person responsible claims to belong to the international hacker group Anonymous.
Posted 19 hours ago
An in-depth look at how the city’s most vulnerable live amongst its most affluent

An in-depth look at how the city’s most vulnerable live amongst its most affluent

Posted 4 days ago
Edit Module
Edit ModuleShow Tags
Edit ModuleEdit Module