Introducing The Burger’s Priest’s new Zoolander-inspired secret burgers: Blue Steel and Magnum
The Burger’s Priest, with its holy nomenclature and elusive secret menu, seems more like something out of The Da Vinci Code than a booming fast food restaurant. Yet the the burger joint’s air of Christian mystery has inspired a cult following and garnered over 6,000 “likes” for the Priest’s Facebook page, which reveals an ever-growing roster of secret menu items. We stopped by the Yonge Street location to check out the newest secret burgers: Blue Steel and Magnum.
The new burgers are an homage to Derek Zoolander’s iconic pucker-faced poses from the 2001 comedy classic Zoolander. The Blue Steel ($6.50) is essentially just a cheeseburger with blue cheese, but those feeling a little more adventurous can order the Magnum ($8), which comes with added bacon.
These stylish selections are the newest in a line of secret menu items, joining the ranks of the decadent Vatican City (two cheeseburgers enclosed in two grilled cheese sandwiches), The High Priest (the Priest’s take on a Big Mac, with secret sauce) and a host of other Christian-inspired concoctions.
We went in on Monday during the height of the lunch rush. The Facebook page had warned us that we wouldn’t be able to order the burger verbally; we’d have to “make the face” (although, due to the “uncanny similarities” between the look of Magnum and Blue Steel, we would be asked to clarify after ordering).
Feeling apprehensive about our acting skills, we thought we’d try to cheat the rules, but our verbal request for a Magnum was met with a reproachful eyebrow-raise from the clerk. We knew we’d have to do better, so we whipped out our best Zoolander face.
“Perfect,” the clerk exclaimed, putting in our order.
After a 15 minute wait, we finally received our burger. Unlike its stylish namesake, the Magnum is relatively nondescript: it’s a patty topped with bacon and blue cheese, with some veggies added at our request (tomatoes, onion, lettuce) on a standard Priest bun. The blue cheese is potent, but not overpowering, and the bacon adds a smoky crunch to the affair. While conservative eaters might be better off with the standard cheddar offering, cheese connoisseurs will love the tangy twist on a classic favourite.
So what's the verdict? Well, for fashion-forward agnostics who might be hesitant to prostrate themselves for a Tower of Babel, the Magnum or Blue Steel might be just the ticket. But you’d better love blue cheese, and you can’t be afraid to make really embarassing poses in the middle of a very crowded burger restaurant.
That, and you have to be really, really, ridiculously good looking. Ready for your close-up?
The Burger's Priest, 1636 Queen St. E, 647-346-0617 or 3397 Yonge St., 416-488-3510