First Look: Pretty Sweet, Toronto’s new mobile cupcakery
By David Ort
Cupcakes on wheels (Images: David Ort)
She’s not the only university student in Toronto with a part time job, but Savera Hashmi is probably the only one who owns and operates a food truck. Hashmi, who is in the final year of her Business and Society degree at York University, launched the Pretty Sweet cupcake truck in August with her partner, Ahsan Malik. She’s currently taking the semester off to focus on her business.
Hashmi applies her experience in making custom wedding cakes to the truck’s rotating menu of cupcakes, which she says is made with all gourmet ingredients (she prefers Swiss meringue buttercream frosting and cream cheese frosting for their lighter textures and not-overly-sweet flavours).
The cupcake selection usually features chocolate, vanilla and red velvet standbys ($2.75 each, or $15 for six), but past experiments have also sold well: at its lunch service this week at the Sony Centre, apple caramel, tiramisu and Neapolitan flavours found their way onto the menu.
The focus at Pretty Sweet is definitely on cupcakes, but it’s also looking to add other dessert items like cake pops, crème brûlée and cotton candy to the menu. Once she can find a recipe that consistently delivers delicious results, Hashmi plans to add options that are organic and gluten-free.
The home-field advantage has helped Pretty Sweet find a following at York University for services during home football games, and the truck will be parked outside the stadium for this Thursday’s game. On Oct. 5, it will be at Yonge and Gould for lunch service and then at the Evergreen Brick Works for an Alexander Keith’s birthday party event in the evening.
Pretty Sweet, @prettysweet_to