Ford Models, has announced that it will be shuttering its Toronto branch by the end of January. The move came as a surprise to many. And while the loss may be a short-term boon for some competing agencies, Ford’s shutdown is a hit to Toronto’s hard-won identity as a fashion capital.">

With the closure of Ford Models in Toronto, the city has lost some much-needed fashion cred


Published:

Getting “discovered” while sipping your skinny latte outside the Eaton Centre just got a little bit harder. One of the world’s top modeling agencies, Ford Models, has announced that it will be shuttering its Toronto branch by the end of January. The move came as a surprise to many. And while the loss may be a short-term boon for some competing agencies, Ford’s shutdown is a hit to Toronto’s hard-won identity as a fashion capital.

Arriving in Canada back in 1995, the New York agency brought with it an exceptional pedigree. Ford’s reputation helped put Toronto on the world’s style radar.

In 1999, just four years later, Robin Kay, current president of the Fashion Design Council of Canada, started putting Toronto Fashion Week together. The event was touted as truly putting Toronto on the map, building on the reputation Ford Models (and many other talented individuals) helped it achieve by showcasing local designers and talent in an unprecedented way.

Toronto had finally made it, or so we thought.

In recent years, it has become increasingly hard for homegrown talent to nab high-profile stage time during Fashion Week, so much so that unofficial events have sprung up to ensure Canadians are put front and centre. Perhaps that’s why Toronto Fashion Week — officially World MasterCard Fashion Week — doesn’t even have “Toronto” in its name.

Ford Models’ pullout doesn’t exactly spell disaster for the city, but coupled with Toronto’s history of marginalizing its own talent, we may be seeing the origins of a troubling identity crisis that could face the local fashion industry in the years to come.

[Toronto Star]

Edit Module

Join the conversation and have your say by commenting below. Our comment system uses a Facebook plugin. Please note that you'll have to turn off some ad-blockers in order to see the comments.

Edit Module

Follow us on Twitter @PostCity for more on what to eat, where to shop and what to do in Toronto.

Edit ModuleShow Tags

You may also like...

Big Opening: A look at Yorkdale’s new Indochino and Q&A with their director of fashion

Big Opening: A look at Yorkdale’s new Indochino and Q&A with their director of fashion

This summer, Indochino opened a new menswear store in North York's Yorkdale Mall. The Vancouver-based company sells accessories and custom shirts, but their specialty seems to be made-to-measure suiting.
Posted 6 days ago
Best salons, stores and boutiques in Thornhill & Richmond Hill for 2016

Best salons, stores and boutiques in Thornhill & Richmond Hill for 2016

All of our favourite shops, salons and boutiques in Richmond Hill and Thornhill.
Posted 1 week ago
Shop Talk: T.O.’s Laura Siegel employs craftspeople in rural villages to create her ethical line

Shop Talk: T.O.’s Laura Siegel employs craftspeople in rural villages to create her ethical line

With a focus on sustainable business practices and respectful working conditions in remote communities, Laura Siegel’s Toronto-based collection is fashion savvy, eco-friendly and humane.
Posted 1 week ago
Big Opening: Inside the new Queen West vintage shop Pearls and Pockets

Big Opening: Inside the new Queen West vintage shop Pearls and Pockets

New Toronto store Pearls and Pockets stocks local clothing and accessory designers.
Posted 2 weeks ago
Edit ModuleShow Tags
Edit ModuleEdit Module