Ford Models, has announced that it will be shuttering its Toronto branch by the end of January. The move came as a surprise to many. And while the loss may be a short-term boon for some competing agencies, Ford’s shutdown is a hit to Toronto’s hard-won identity as a fashion capital.">

With the closure of Ford Models in Toronto, the city has lost some much-needed fashion cred


Published:

Getting “discovered” while sipping your skinny latte outside the Eaton Centre just got a little bit harder. One of the world’s top modeling agencies, Ford Models, has announced that it will be shuttering its Toronto branch by the end of January. The move came as a surprise to many. And while the loss may be a short-term boon for some competing agencies, Ford’s shutdown is a hit to Toronto’s hard-won identity as a fashion capital.

Arriving in Canada back in 1995, the New York agency brought with it an exceptional pedigree. Ford’s reputation helped put Toronto on the world’s style radar.

In 1999, just four years later, Robin Kay, current president of the Fashion Design Council of Canada, started putting Toronto Fashion Week together. The event was touted as truly putting Toronto on the map, building on the reputation Ford Models (and many other talented individuals) helped it achieve by showcasing local designers and talent in an unprecedented way.

Toronto had finally made it, or so we thought.

In recent years, it has become increasingly hard for homegrown talent to nab high-profile stage time during Fashion Week, so much so that unofficial events have sprung up to ensure Canadians are put front and centre. Perhaps that’s why Toronto Fashion Week — officially World MasterCard Fashion Week — doesn’t even have “Toronto” in its name.

Ford Models’ pullout doesn’t exactly spell disaster for the city, but coupled with Toronto’s history of marginalizing its own talent, we may be seeing the origins of a troubling identity crisis that could face the local fashion industry in the years to come.

[Toronto Star]

Edit Module

Join the conversation and have your say by commenting below. Our comment system uses a Facebook plugin. Please note that you'll have to turn off some ad-blockers in order to see the comments.

Edit Module

Follow us on Twitter @PostCity for more on what to eat, where to shop and what to do in Toronto.

Edit ModuleShow Tags

You may also like...

Sherry Cooper on whether a tax on foreign buyers would help with Toronto’s affordability problem

Sherry Cooper on whether a tax on foreign buyers would help with Toronto’s affordability problem

Since British Columbia introduced a 15 per cent land transfer tax on foreign non-residents, there has been speculation that Ontario would do the same. So far, the effect in B.C. has been an apparent slowdown in home sales and price gains at the high end of the single-family home market.
Posted 7 days ago
Local Love: Ohhh Lulu lingerie showcases the skills Sarah Norwood picked up at George Brown

Local Love: Ohhh Lulu lingerie showcases the skills Sarah Norwood picked up at George Brown

Designer Sarah Norwood learned her way around a sewing machine thanks to George Brown’s Fashion Techniques and Design program.
Posted 1 week ago
Guide to what to give her for Valentine’s Day

Guide to what to give her for Valentine’s Day

Valentine’s Day doesn’t have to be over the top. From sexy to sweet, there’s sure to be something just right for her on our list.
Posted 2 weeks ago
Guide to what to give him for Valentine’s Day

Guide to what to give him for Valentine’s Day

Not sure what to give him for Valentine’s Day? Don’t panic, see our picks below for the perfect find.
Posted 2 weeks ago
Edit ModuleShow Tags
Edit ModuleEdit Module