Pink Tartan set to open its second Toronto location at Bayview Village
By Anna Silman
Kimberley Newport-Mimran, founder of Pink Tartan, at right (Image: George Pimentel)
Pink Tartan, the high-end Toronto womenswear line founded by Kimberley Newport-Mimran (wife of Joseph Mimran, the brains behind Club Monaco and Joe Fresh), will soon open a brand new location in the upscale suburban retail oasis of Bayview Village.
The new location will mark the second Pink Tartan store in Hogtown, following the multi-storey Yorkville flagship store, which opened back in 2010. Along with the Toronto locations, Pink Tartan boasts a New York showroom and its collections can be purchased at Saks Fifth Avenue, Neiman Markus, Holt Renfrew, The Bay and more.
Pink Tartan specializes in understated, intricately-detailed reinventions of modern classics, inspired by Newport-Mimran’s mantra that “simplicity is the secret to elegance." Calling herself a sportswear designer — though we'd hardly call her stuff gym-ready — Newport-Mimran specializes in clothes that can be worn with ease on any occasion.
According to Anna Hui, a Bayview Village marketing assistant, the new store is aiming for a fall opening. While Hui is mum on the precise details, she suggests that those familiar with the Yorkville space can expect to see “a whole new unique kind of look” for the Bayview location.
Looks like Christmas is coming early this year, fashionistas.