Venture jacket. For years, Toronto North Facers have been able to purchase The North Face products through other retailers, but since last week's grand opening of the brand's first Canadian flagship store, its faithful fleece followers finally now have a place to call their own. 

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The North Face moves north; opens its first Canadian location in Toronto


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Fall's arrived, so it's time to break out the Venture jacket. For years, Toronto North Facers have been able to purchase The North Face products through other retailers, but since last week's grand opening of the brand's first Canadian flagship store, its faithful fleece followers finally now have a place to call their own. 

Set to become one of Toronto’s go-to retailers for outdoor gear, the new store on Bloor Street West will offer consumers the largest array of North Face merchandise in Toronto with a variety of accessories, footwear, backpacks, tents, sleeping bags, luggage and, of course, fleeces, among other things. Besides the high quality of their gear and clothing, The North Face definitely has the 'cool' factor (no pun intended), thanks to clever names for the products (the Big Fat Frog tent comes to mind). So in a bid to toast the new store's opening, here are a run-down of our favourite names and products:

Women's Better Than Naked Jacket — With a name like this, we wouldn't ever want to miss out on a run. ($150)

Men's Torpedo Pant — Not only are these pants recommended by athletes, but what man wouldn't want to say he owns a pair of torpedo pants? Think about it. ($70)

Big Shot Backpack — This is the perfect bag for someone who's got a lot to haul around the city like he's, well, a big shot. ($110)

The Cat's Meow — Headed up north for a weekend camping trip? Better grab this sleeping bag. It's what all the cool cats use, apparently. ($170)

The North Face, 151 Bloor Street, 416-922-6133

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