TNT is all about explosive, dynamite labels. They've just got a great sensibility — it's hip, it's hot. It's like Lileo on a smaller scale. It's got a very fashion-forward feel. Perhaps a little expensive, but that's because they carry top labels such as Rag & Bone, Acne Jeans and Comme Des Garcons. And, people are always looking for hip stuff for little kids, and TNT Kids has stuff that kids will think is really cool.