The Power of You: Using Personality and Authenticity to Build a Successful Brand and Business


Tuesday Oct 10, 2017
11:30 AM until 02:30 PM


Born and raised in Yarmouth, Nova Scotia, Mandy Rennehan came from humble beginnings. While other kids were busy playing, Mandy was foraging for bait and selling it to the local fishermen for profit. Dubbed the ‘local fish broker,’ a 10-year-old entrepreneurial visionary was born. In 1995 at just 20 years old, Mandy founded Freshco, the first full-service, 24/7, on-call, retail maintenance provider covering Canada and the eastern United States. Today, Freshco is the most successful retail maintenance and construction company in the country, with an impressive client list of Fortune 500 retail giants that include Tiffany & Co., Apple, The Gap, Nike, and Lululemon. Named one of Profit Magazine’s W100 and Atlantic Business Magazine’s Top 50 CEOs, Mandy is a shining example of entrepreneurial excellence. But how did a young, hardworking Maritimer become one of Canada’s most powerful entrepreneurs? By turning herself into a brand, and building a business around it. Retail leaders were drawn to Mandy’s infectious personality, candid honesty, and her immense knowledge of the building and maintenance industry. With every employee handpicked by Mandy and her Management team, she’s maintained that same combination of workmanship and authenticity across Freshco. Billed as “The Fun Company,” Freshco’s culture is a key differentiator from its competition. Join us for a lively interview between Mandy Rennehan and Marcia MacMillan on October 10 to find out how one woman from Eastern Canada built a multi-million dollar empire from the ground up. Always one to tell it like it is, expect candid anecdotes and practical, straight-forward advice from Mandy on: - Turning a personal brand into a business model that sets you apart from the competition - Attracting and retaining diverse talent to support your company culture - Overcoming adversity by creating a strong brand identity - Achieving success while staying true to yourself




View map Arcadian Court
401 Bay St., 8th Floor
Toronto, ON

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